In Conversation with Jeff McCann: Creativity, Cardboard, and a Commitment to Sustainability
Jeff McCann is a maker, artist, and designer whose work embodies the intersection of creativity and sustainability. Known for his innovative use of reclaimed materials—particularly cardboard—Jeff has built a practice that champions resourcefulness, play, and environmental responsibility. From crafting large-scale props to facilitating hands-on workshops, his approach invites us to rethink waste, celebrate reuse, and find joy in the creative process.
In this interview, Jeff shares his thoughts on the role of artists and makers in sustainability, his evolving relationship with cardboard, and what participants can expect to take away from his inspiring workshops with Reverse Garbage.
Do you think makers, artists and designers have a unique responsibility when it comes to sustainability, and how does your creative process reflect that?
I believe everyone has a responsibility to be more sustainably minded, not just creatives. I really enjoy the challenge of trying to make something from reclaimed materials or reducing the amount of new materials having to be purchased. In my practice I’m also always thinking about the afterlife of my work, especially with corporate clients. Once the artwork or prop is no longer needed I like to be able to rehome them to schools, community groups, organisations etc so they can get a second life.
You’ve used a wide range of reuse materials in your workshops previously. How do you approach choosing the right material for each project, and what role does sustainability play in that decision?
I have to consider the durability and functionality of an artwork when I’m designing it. Testing, prototyping and seeing how far I can push materials is important so I can have confidence in knowing that what I make will last. I also love to connect with other makers who work with other materials and processes. Because that can spark up new ideas for collaborations or future projects.
What first drew you to working with cardboard, and how has your relationship with this material evolved over the years?
I was at university studying set design and I had very little money. I would get boxes from shops and use them to build and play. I soon realised that cardboard was really flexible as a material. I could paint and draw on it and also build with it. It also was freeing to not work with expensive materials that would intimidate me as I didn’t want to make a mistake. Cardboard has become such a big reason as to why I have been able to diversify my arts practice so much and thrive. I tap into my inner Younger Jeff and just play and enjoy the process of being creative.
What do you hope participants will take away from your workshops with Reverse Garbage?
Apart from walking away with hopefully a fresh spark of energy & a bunch of new ideas. I would say that the process of being creative should be fun & that doing workshops can be a great chance to meet other makers. I love to get out of the studio and meet people and share ideas and my workshops are perfect for that.
